Privacy Policy

1. Introduction

At Upvalue Technology Limited, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our company, including when you visit our websites, use our mobile applications, purchase our Coats & Jackets, Dresses, or engage with us through other channels.

2. Information We Collect

2.1 Personal Information

Contact Information: When you place an order, create an account, or contact our customer service, we may collect your name, email address, shipping address, and phone number. This information is necessary for us to process your orders, deliver your products, and respond to your inquiries.

Payment Information: To complete your purchases, we collect payment - related information such as your credit card number, expiration date, and security code. This information is processed securely by our payment service providers, and we do not store your full payment details on our servers.

Purchase History: We keep track of your purchase history, including the items you have bought, the dates of purchase, and the amounts paid. This helps us provide personalized recommendations, improve our product offerings, and enhance your shopping experience.

2.2 Non - Personal Information

Device and Usage Information: We collect information about the device you use to access our services, such as your IP address, browser type, operating system, and device identifiers. We also track your interactions with our websites and apps, including the pages you visit, the links you click, and the searches you perform. This data helps us analyze trends, improve the functionality of our platforms, and deliver relevant content.

3. How We Use Your Information

3.1 Order Processing and Fulfillment

We use your personal information to process and fulfill your orders, including verifying your payment, arranging shipping, and providing order updates. We may also use your contact information to communicate with you regarding your order, such as to notify you of shipping delays or to request additional information.

3.2 Marketing and Promotion

Personalized Marketing: We may use your purchase history, browsing behavior, and other information to send you personalized marketing communications, including product recommendations, special offers, and promotional emails. You can opt - out of receiving these marketing emails at any time by clicking on the unsubscribe link provided in the email.

Market Research: We may use your information to conduct market research, such as to understand customer preferences, evaluate the effectiveness of our marketing campaigns, and improve our products and services.

3.3 Service Improvement

We analyze the non - personal information we collect to identify trends, improve the performance of our websites and apps, and enhance the overall user experience. This includes optimizing page load times, improving search functionality, and making our platforms more user - friendly.

4. Information Sharing and Disclosure

4.1 Third - Party Service Providers

We may share your personal information with third - party service providers who assist us in operating our business, such as payment processors, shipping companies, and marketing agencies. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.

4.2 Legal Requirements

We may disclose your personal information if required to do so by law, such as in response to a subpoena, court order, or government investigation. We may also disclose your information when we believe it is necessary to protect our rights, property, or the safety of our customers or the public.

5. Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

Secure Servers: Our servers are housed in secure data centers and protected by firewalls and other security technologies.

Encryption: We use industry - standard encryption technologies to protect your payment information and other sensitive data during transmission and storage.

Access Controls: We limit access to your personal information to only those employees and contractors who need it to perform their job functions, and we require them to sign confidentiality agreements.

6. Your Rights

6.1 Access and Correction

You have the right to access the personal information we hold about you and to request that we correct any inaccurate or incomplete information. You can do this by contacting our customer service team at service@semanticclothing.com.

6.2 Opt - Out

You can opt - out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in the emails we send you. You can also manage your privacy settings in your account profile on our websites or apps.

6.3 Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine - readable format. We will provide this information to you within a reasonable time frame, subject to applicable laws.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or industry standards. We will notify you of any material changes to this policy by posting a notice on our websites or sending you an email. Your continued use of our services after the effective date of the updated policy constitutes your acceptance of the changes.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

Upvalue Technology Limited

ROOM 517, 5/F, 99COMMONS, 99 PUI TO ROAD, TUEN MUN, HONG KONG

service@semanticclothing.com

+852 27759899